Video 4 – Feb 2009 NTMA Keynote

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Want to see my NTMA speech (from last week) titled — Maximizing Profitability in Uncertain Times?

I covered how to increase sales with a Mafia Offer and why operational improvements are needed to deliver the offer and how you have to challenge your thinking to put this all together to really MAXIMIZE your PROFITS.

I was the last speaker at the event so I also summarized the messages from the other speakers. I got some great feedback so you don’t want to miss this!

By Dr Lisa Lang

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